The PearlX2 growth strategy targets doubling the group’s business within five years and sets its sights on geographical expansion and product diversification

Pearl Group, a leader in polyurethane (PU) based applications, has doubled its production capacity in the Kingdom, significantly expanding its ability to meet local and regional demand.

The move enables Pearl to manufacture all the requirements of its customers in Saudi and the region from its Jeddah plant,

This will reduce logistical complexities and costs and leading to faster delivery times and increased customer satisfaction.

The company has rolled out a dedicated supply chain strategy for the Kingdom, making same-day deliveries possible in Riyadh and other demand clusters, and has also appointed a specialised sales manager.

Pearl established a state-of-the-art production and storage facility in Jeddah in 2023 to underscore its commitment to localising production in alignment with Vision 2030.

According to Leslie Gyertson, Pearl Group CEO: "We have witnessed tremendous growth in Saudi Arabia. And being close to our customers, having the right capabilities to meet their evolving demands, and ensuring we have the best people in place to provide technical expertise, are pivotal to ensuring Pearl can support this growth."

As part of its comprehensive supply chain strategy in Saudi Arabia, Pearl is making local stocks available in Riyadh.

This will significantly reduce lead times and enabling the company to reduce its working capital while also becoming agile and responsive.

Irina Kuzina, Chief Supply Chain Officer, says: "This is just one of the steps Pearl has taken to ensure we are where our customers are and are on hand to supply high-quality products and services when and where they are needed."

Pearl Group has over 35 years of delivering innovative and sustainable PU solutions in Saudi Arabia and the wider Middle East.

Since launching its PearlX2 growth strategy in 2021, with the target of doubling Pearl Group’s business within five years, the PU solutions provider has set its sights on geographical expansion and product diversification.

In the years that have followed, Pearl Group has invested in its three production facilities based in the UAE and has launched production and distribution hubs in Saudi Arabia, Egypt and India.